The world has welcomed three generations of the Range Rover so far. The original, now known as the Classic, entered the market in 1970 an stayed in production, receiving multiple upgrades and variants, for over 25 years. The second generation of the vehicle went on sale in 1994 and was replaced in 2001 by the current model.
A second model line, the Range Rover Sport, was introduced in 2005, aimed at more driving-focused customers. The model was a big success and in 2007 was Land Rover’s best-seller worldwide.
"The Range Rover is really four vehicles in one," said the company’s managing director, Phil Popham. "It's a seven-days-a-week luxury motor car, a leisure vehicle that will range far and wide on the highways and off-road trails of the world, a high performance car for long distance travel, and a working cross-country vehicle."
Later this year, a new member of the Range Rover will be born, taking the portfolio to three model lines.
“The new vehicle will be smaller, lighter and more fuel efficient, tying in perfectly with the Range Rover brand's commitment to environmental sustainability. Yet it will be no less premium, no less luxurious, and no less special than the other,” stated the press release, describing the upcoming model, which will be called LRX.