Range Rover Evoque Pop-Up Street Art in Paris

Celebrating the launch of what is said to be the smallest, lightest and most fuel-efficient Range Rover ever, the British brand today unveiled four pop-up temporary street installations spread in key locations in Paris, such as the Pompidou Centre and the Palais de Tokyo.

The carmaker has worked with Parisian artists, such as André (AKA Monsieur A), JCDC, Surface To Air and Yorgo Touplas, who have each created a pop-up street installation that will be unveiled at the start of Paris Fashion Week.

“My representation of luxury references grace, intimacy and protection. This is a concept frequently related to my work with bespoke and couture fashion. Similar to luxury clothing, this installation reflects a graceful protection,” said artist JCDC of his installation.

The pop-up street installations have been built around a wire frame replica of the Range Rover Evoque, and will be available for public view between September 28 -30, 2010.

“The Range Rover Evoque has been designed with a creative and urban audience in mind. Like a true Range Rover, the Evoque delivers the all-weather, all-surface capability which is a hallmark of the brand.  Paris is the first city to see the car and we wanted to mark its arrival with a series of unique installations that epitomise the cars’ city spirit,” Land Rover design director, Gerry McGovern, said in a statement.

The Evoque is powered by a new 2.0l Si4 turbocharged engine with direct fuel injection and twin variable valve timing that develops 240 bhp. Scheduled to go on sale in over 160 markets from summer 2011, the Range Rover Evoque will be officially unveiled at the Paris Motor Show later this week.