Photo: Ram
Ram has entered the boot-selling business, in partnership with Lucchese, a company based in the Lone Star State, with a collection of western-infused products.
Inspired by the materials used inside the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition, the collection comprises five Ram-branded boots, three of which are for men and two for women, and they can already be ordered from the bootmaker.
The most affordable carries an MSRP of $695, and it’s dubbed the Ram Ladies’ Horseman Boot, featuring goat vamp. The Ladies’ Giant Gator Western Boot can be had from $1,395 and has giant gator vamp. For the Men’s Ostrich Horseman Boot, with hand-stained ostrich vamp, they’re asking $745, and the Men’s Caiman Horseman Boot, with giant belly caiman vamp, starts at $995. The most expensive offering is the Men’s Tooled Western Boot, with giant gator vamp, from $2,495.
“We’re excited to launch our design collaboration with premium bootmaker Lucchese, showcasing again how the Ram Truck brand takes great pride in delivering a high level of quality and craftsmanship in every product delivered to customers,” said the company’s Vice President of Marketing for North America, Marissa Hunter. “This one-of-a-kind collection brings together these two high-end brands, drawing inspiration from the premium materials featured inside the Ram Limited Longhorn 10th Anniversary Edition.”
Unveiled a little over a year ago, the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition replaced the Laramie Longhorn and features a lot of premium materials. From real wood, leather, and metal trim to suede, all of them are included.
On the outside, the automaker went for LED headlights, surrounded by the chrome-slat grille, chrome bumpers, side steps, and tow hooks, 20-inch alloy wheels available in several finishes, and special badge mounted on the tailgate. Power is supplied by the 3.0-liter EcoDiesel V6 or the 5.7-liter HEMI V8. Pricing for the special edition truck started at $58,565, including destination, back then.
The most affordable carries an MSRP of $695, and it’s dubbed the Ram Ladies’ Horseman Boot, featuring goat vamp. The Ladies’ Giant Gator Western Boot can be had from $1,395 and has giant gator vamp. For the Men’s Ostrich Horseman Boot, with hand-stained ostrich vamp, they’re asking $745, and the Men’s Caiman Horseman Boot, with giant belly caiman vamp, starts at $995. The most expensive offering is the Men’s Tooled Western Boot, with giant gator vamp, from $2,495.
“We’re excited to launch our design collaboration with premium bootmaker Lucchese, showcasing again how the Ram Truck brand takes great pride in delivering a high level of quality and craftsmanship in every product delivered to customers,” said the company’s Vice President of Marketing for North America, Marissa Hunter. “This one-of-a-kind collection brings together these two high-end brands, drawing inspiration from the premium materials featured inside the Ram Limited Longhorn 10th Anniversary Edition.”
Unveiled a little over a year ago, the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition replaced the Laramie Longhorn and features a lot of premium materials. From real wood, leather, and metal trim to suede, all of them are included.
On the outside, the automaker went for LED headlights, surrounded by the chrome-slat grille, chrome bumpers, side steps, and tow hooks, 20-inch alloy wheels available in several finishes, and special badge mounted on the tailgate. Power is supplied by the 3.0-liter EcoDiesel V6 or the 5.7-liter HEMI V8. Pricing for the special edition truck started at $58,565, including destination, back then.
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