"Each Ram Heavy Duty Tour event is unique, making appearances at a variety of venues. Each tour stop features a Ram Heavy Duty Motor Trend Truck of the Year display trailer fitted with Cummins Turbo Diesel and HEMI engine displays and a Ram Heavy Duty mobile showroom," Chrysler says in a release.
"At many tour events, attendees will find food and beverages, product giveaways, special pricing offers and other surprises."
The advertising campaign launched this week, which comprises the Ram Heavy Duty Tour, will see Ram trucks featured in TV, print, online and social media environments, as well as at events and partnerships.
The television campaign will center on 5 video clips, taking the Ram trucks in all sorts of environments to showcase their recreational and vocational purposes. Seven different ads have been picked to be featured on printed support and a new website has been created.
The dates and locations of the Ram Heavy Duty Tour are listed below:
- March 26-27 - Ram Commercial Truck Month Event (Franklin, Wis.)
- March 30-31 - Ubersox Chrysler Jeep Dodge Tent Sale (Platteville, Wis.)
- April 8 - Ram Heavy Duty Truck Event; Sternburg Chrysler Center (Jasper, Ind.)
- April 9-10 - Ram Heavy Duty Truck Event; Freedom Dodge (Lexington, Ky.)
- April 12-13 - Ram Heavy Duty Truck Event; Sterling Heights Dodge (Sterling Heights, Mich.)
- April 14-16 - West Virginia Horse Expo (Lewisburg, W. Va.)
- April 19-20 - Fire Department Instructor Conference and Exhibition (Indianapolis, Ind.)
- April 24 - Ram Tough Challenge (Monroe, Mich.)
- April 26 - Ram Heavy Duty Truck Event; Yark Automotive (Toledo, Ohio)
- April 30 - Ram Heavy Duty Truck Event; Crenwelge Motors Chrysler Jeep Dodge (Kerrville, Texas)
- May 1 - Ram Heavy Duty Truck Event; Spring Chrysler Jeep Dodge (Houston, Texas)
- May 5-7 - Western Kansas Manufacturers Association Industry, Implements and Irrigation (3i) Show (Great Bend, Kan.)
- May 14 - Ram Heavy Duty Truck Kick-off Event (Lincolnton, N.C.)
- May 15 - Ram Heavy Duty Truck Show (High Point, N.C.)
- May 20 - Ram Heavy Duty Truck Event (Wilkesboro, N.C.)
- May 22 - Ram Heavy Duty Truck Show (Jacksonville, N.C.)
- May 27-28 - Motor Mile Speedway (Radford, Va.)
- May 29 - Lowe’s Home Improvement Store Event (Harrisburg, Va.)
- June 3 - Springfield Days (Springfield, Va.)
- July 1-3 - NASCAR Daytona International Speedway (Daytona Beach, Fla)
- July 8-11 - Hodag Country Music Festival (Rhinelander, Wis.)
- July 8-12 - NASCAR Chicagoland Speedway (Joliet, Ill.)
- July 14 - Ram Heavy Duty Truck Event; Colby Chrysler Center (Colby, Kan.)
- July 15-16 - Dodge Rodeo Ram Truck Sale (Abilene, Kan.)
- July 17 - Marshal Dodge Days (Salina, Kan.)
- July 20 - Ram Heavy Duty Truck Showcase; Roy’s Grand Dodge (Grand Island, Neb.)
- July 21 - Contractor Appreciation Day; Home Depot (Omaha, Neb.)
- July 23-24 - Chamber of Commerce Event; Marmie Chrysler Jeep Dodge (Great Bend, Kan.)
- July29 - Home Depot Store Event (Olympia, Wash.)
- July 30 - Home Depot Store Event (Puyallup, Wash.)
- July 31 - Ram Heavy Duty Truck Event; Larson Chrysler Jeep Dodge (Puyallup, Wash.)
- August TBD - Home Depot Store Event
- August TBD - Home Depot Store Event
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