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Ram CEO Claims Ram Is Not Connected to the Mitsubishi-Fiat Mid-Size Pickup Truck Project

You may remember that our carparazzi team caught a heavily camouflaged mid-size truck testing last month? What’s dubbed as the second coming of the Dodge Dakota will not happen according to Ram’s chief exec officer.
Fiat mid-size pickup truck prototype 16 photos
Photo: CarPix
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If you aren’t up to date with what Fiat-Chrysler is currently working on, I’ll be much obliged to explain it to you. Mitsubishi and Fiat struck a deal recently, which will see the Italian brand rebadge the 2015 Mitsubishi L200/Triton then sell it in Europe and probably South America.

Until now, the question was whether the Ram Trucks brand will re-rebadge Fiat’s upcoming mid-size pickup truck as the Dakota. In a class that gave us the Colorado and Canyon, Dakota seems like pretty fitting nameplate, doesn’t it? Furthermore, lots of people would like to buy an all-new Dakota truck.

Let’s not jump to any conclusions yet though. In a recent interview with Allpar.com, Ram Trucks CEO Bob Hegbloom was asked if the marque is “going to be using a Mitsubishi-based truck down there [South America]. Where does the Mitsubishi fit into the line between the Strada and 1500?” Care to guess how Bob replied?

Without further ado, the answer is straight to the point: “the only announcement I’m aware of is an announcement with Mitsubishi that Fiat Professional has. Ram is not connected.”

Alas, FCA US LLC doesn’t intend to return to the mid-size pickup truck game. Happily, however, Bob assured that Ram Trucks will concentrate on its DS/DJ full-size line of light and heavy-duty workhorses.

Fun fact: Ram CEO Bob Hegbloom drives a Ram 1500 EcoDiesel in Laramie Limited guise.
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About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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