Ram Beats Chevrolet Silverado Sales in March

For the first time in 15 years, manufacturers' reports indicate that the Ram pickup outsold Chevy's Silverado by a mere 285 units, becoming the second-best selling truck in this segment. As expected, the mighty F-150 from Ford retains its sales lead, moving a total of 70,940 trucks last month.
Ram 1500 1 photo
Photo: Chrysler Group
Ram sales figures saw a steady increase in recent years, the best in the whole segment. In total, Ram Trucks managed to sell 42,532 units in March. However, General Motors still moved more pickups the past month if you take into account the 16,863 GMC Sierras on top of the 42,247 Silverados sold by Chevy.

GM spokesman Jim Cain told Automotive News: "The 1980s called. They want their marketing strategy back. It's really easy to deeply discount your truck, mine the subprime market and offer cheap lease deals to buy market share." We could blame Jim for this strong statement, but who would say no to a great deal on a new pickup truck? Both truck brands ran promotions last month, therefore the GM spokesman's rant goes up in smoke. Tough luck, Jim.

As for the Japanese players in this segment, Toyota's Tundra ranked fourth with a modest sales figure of 11,589 units, while Nissan is the worst performer, moving only 1,314 Titans.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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