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Ram 1500 "Built to Serve" Honors All U.S. Military Branches But Space Force

A while back, American truck maker Ram introduced the "Built to Serve" edition for its 1500 truck, dedicated to the U.S. military as a whole. As we near Flag Day, these special trucks are once again in the spotlight with the release of the second batch.
Ram 1500 Built to Serve 17 photos
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The special edition trucks have a planned production run of 9,000 units, somewhat equally divided between five branches of the military, and scheduled to be released in batches three months apart. Staying true to the planned phased introduction of the model, now it’s time for the Ceramic Gray and Patriot Blue versions to be released.

Last year, Ram said five land, sea and air entities (Army, Marine Corps, Navy, Air Force, and Coast Guard) are celebrated with two versions of the 1500 each, differentiated through the special colors chosen for them. Supposedly, the two colors dedicated to each branch are meant to “evoke the spirit, the mission and history of that service.”

For reasons unknown, Ram forgot or didn’t bother to recognize the 6th branch of the military, the Space Force created by Donald Trump not long ago. Then again, Space Force is not yet a fully up-and-running organization, so it probably doesn't mind.

Aside from the special paint, this Rams will differentiate themselves through fine touches like the U.S. flag and special decals on the rear quarter panel, black body elements (grille, bumpers, side steps, and exhaust tips), and special color stitching inside.

“Ram truck owners, whether civilian or military, are familiar with the 'Built to Serve' adage as it’s something we strive to build into every truck and van we produce,” said Mike Koval, Head of Ram Brand, FCA - North America.

"Ram honors those who serve or have served in the United States with distinction and we continue to welcome volunteers to our Ram Nation volunteer efforts.”

press release
 
 
 
 
 

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