Race Fans Can Win a Toyota With MM'S

If you happen to be a fan of the motorsport then you are familiar with M&M’s involvement in NASCAR, from the TV ad featuring Red, Yellow and Kyle Busch, to the "M&M'S Makes Race Day More Fun” tagline. Now, Mars Chocolate North America decided to make things interactive and involve M&M’S and race fans in the process.

Specifically, a new “5 Characters, 5 Cars...Pick the Car You Want!” promotion has just been launched, offering customers the chance o win one of five Toyota models in a sweepstakes drawing.

Each car is aligned with a different fun-loving M&M'S character: Red with the Toyota Tundra, Yellow with the FJ Cruiser, Green with the Camry, Orange with the Prius and Blue with the 4Runner. Consumers will purchase participating M&M'S items from specially marked displays in stores and enter a UPC code online, thus being able to enter the sweepstakes, and choose which of the five cars they would like to be eligible to win.

With each sweepstakes entry, consumers also have a chance to instantly win additional prizes including NASCAR merchandise, gas cards and cash. The promotion already kicked off and consumers will be able to enter to win through the end of the year.

"As 'The Official Chocolate of NASCAR,' we take pride in connecting with race fans to Make Race Day More Fun, and this promotion allows our consumers to combine the things they love the most –M&M'S, driving and winning," explained Debra A. Sandler, Chief Consumer Officer at Mars Chocolate North America. "We're thrilled to launch this promotion with Toyota to further elevate our commitment to NASCAR and the most dedicated fans in sports."