Pure Electric Launches Affordable Pure Flux One E-bike, Ideal for Urban Commute

Pure Electric describes its new model as being the lightest e-bike in its class, weighing just 17.5kg (38.5 lbs). And while that's not exactly the lightest e-bike out there, if you're a fit individual, you can actually carry the bike up the stairs without running out of breath.

Designed as your daily commuter, Pure Flux One is a simple, convenient ride equipped with grippy Maxxis Overdrive Excel tires complete with SilkShield puncture-resistance technology. The aluminum frame comes with 360-degree reflective decals so you can easily be seen by others in traffic.

There are no gears to change. Its 250W hub-drive motor offers three power modes for electric pedal assistance, delivering a maximum of 15, 20, and 25 kph, respectively (9, 12.5, or 15.5 mph). While that doesn't sound like much (and it isn't), for what Pure Electric has in mind, it's enough.

Pure Flux One uses a Gates belt drive instead of a standard chain. This means that there will be no oily smudges on you, and the bike should be especially silent. It has a pretty compact bottle-style battery that can provide up to 40 km (25 miles) of assistance for daily commutes and other short trips. Even if it's not that much, the advantage is that you can charge it quite fast. It gets to 80% in just three hours, and it's fully charged in five hours.

For what it can offer, the bike is priced at just £999, which is about $1,386. This marks a great score on the affordability scale. Other bikes with similar performance can cost nearly three times as much as this one.

Pure Electric even allows you to test-ride a Pure Flux One if you're not sure if the e-bike will be a good fit for you. Simply walk into one of the company's showrooms to feel what it's like to ride a Pure Flux One and inspect the quality of the wheels, grips, and saddle for yourself.