PSA to Replace Honda in Formula 1?

Ross Brawn's nightmare might soon come to an end. According to several media reports in Belgium – most of it being rumors – the PSA Group is allegedly considering buying Honda's F1 team. The news initially appeared on the pages of Belgian motor sport magazine Autosportnieuws and is yet to be confirmed by the French group.

According to the named source, PSA have accelerated talks into buying Ross Brawn's team following the latest cost-cutting plan revealed by the FIA last Friday, in Monaco. Considering the low costs – as compared to the previous seasons – now necessary to sustain a team inside Formula 1, PSA is allegedly eyeing to enter the series as soon as next season.

As the latest media reports show, the PSA group is believed to be less damaged by the worldwide financial crisis as several other European automotive companies. Despite the economic regression, Citroen have confirmed their presence in the World Rally Championship next season, while Peugeot have strengthened their efforts to finally clinch the Le Mans 24 Hours race next year.

The Group's only 'critical' decision was naming Olivier Quesnel as new director of the Peugeot Sport for the team's 2009 sportscar campaign, with the Frenchman still continuing as team principal for Citroen Sport inside the WRC.

PSA's latest experience in Formula 1 relate to the former Prost Grand Prix outfit, being engine suppliers for Alain Prost's team. Should the company return to the Great Circle, it is expected for Rubens Barrichello to be replaced by a French driver for the upcoming season. Sebastien Bourdais would therefore be in pole position for securing a spot with Ross Brawn's outfit, should Toro Rosso decide to retain Sebastien Buemi and Takuma Sato for their 2009 campaign.
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