PSA Peugeot-Citroen Might Employ Plug-In Lineup For Its American Relaunch

The return of this company’s products on American shores is expected to happen by 2021, as part of its global offensive plan called “Push to Pass.” The idea behind the scheme was to launch a global sales campaign for the corporation, which would raise profits, sales, and earnings.

Evidently, a car company must also sell cars in the U.S. even if America is no longer the world’s biggest vehicle market. Second place is still a good position when it comes to volumes, and PSA Peugeot-Citroen has been absent on that market for over two decades. Because of that absence, the French corporation is missing out on sales and potential profit.

However, the French cannot just modify their lineups to American standards and sell them as they are. Instead, PSA Peugeot-Citroen is expected to significantly alter its offering within the next five years, which is supposed to coincide with the moment of entry into the U.S. market. The change will come in the form of plug-in hybrid technology, which should be available for all the models in the range. Do not rule out any electric cars from the portfolio.

The portfolio for the American and Canadian markets is difficult to predict at this point. Peugeot and Citroen might not return to the USA at all, but the DS brand might be the new French player on the North American market. If they choose their models wisely, Groupe PSA might have a success story just like Toyota had with Lexus in the U.S.

All they have to do is come up with excellent marketing for their all-new products, which will have to match and even exceed their direct competitors in many aspects.

The DS brand would be at an advantage here, because it will come with a fresh image, and it would already be integrated into the premium segment, where profit margins are usually higher.