Photo: Pressfrom
While Apple hasn’t said a single thing about the Apple Car, with company executives avoiding to confirm the project's existence, the highly anticipated vehicle developed by the Cupertino-based tech giant keeps making the headlines on a regular basis.
And it’s all because Apple keeps working 24/7 on every little detail of the project, just to make sure its launch is as smooth as possible - all while remaining completely tight-lipped on everything.
But before the unveiling can even take place, Apple has a lot of other things to take care of, and since the automotive industry is a completely new world for it, the firm needs to make sure it has the right people for the job.
Apple’s headhunting “has been fantastic,” a former VW manager has been quoted as saying recently, so it shouldn’t come as a big surprise that Cupertino managed to poach none other than the Vice President of Chassis Development for the Porsche Taycan, Dr. Manfred Harrer.
While no specifics have been provided, it’s not difficult to figure out that Harrer joins Apple to work on the Apple Car, especially following his involvement in the production of the electric Porsche Taycan. His past experience includes key roles at Audi and BMW, but of course, what caught Apple’s attention was Harrer’s role in the development of the Taycan.
And now, the iPhone maker hopes the German will use his know-how to help bring the Apple Car to the world. For now, specifics on his role within the company are not yet available, though.
It goes without saying we won’t be hearing too many details about this soon, as Apple has become rather famous for its FBI-like secrecy. But given that a partnership with Hyundai for the production of the Apple Car is believed to be just around the corner, we should expect more information on the progress of Project Titan to make the headlines in the coming weeks.
But before the unveiling can even take place, Apple has a lot of other things to take care of, and since the automotive industry is a completely new world for it, the firm needs to make sure it has the right people for the job.
Apple’s headhunting “has been fantastic,” a former VW manager has been quoted as saying recently, so it shouldn’t come as a big surprise that Cupertino managed to poach none other than the Vice President of Chassis Development for the Porsche Taycan, Dr. Manfred Harrer.
While no specifics have been provided, it’s not difficult to figure out that Harrer joins Apple to work on the Apple Car, especially following his involvement in the production of the electric Porsche Taycan. His past experience includes key roles at Audi and BMW, but of course, what caught Apple’s attention was Harrer’s role in the development of the Taycan.
And now, the iPhone maker hopes the German will use his know-how to help bring the Apple Car to the world. For now, specifics on his role within the company are not yet available, though.
It goes without saying we won’t be hearing too many details about this soon, as Apple has become rather famous for its FBI-like secrecy. But given that a partnership with Hyundai for the production of the Apple Car is believed to be just around the corner, we should expect more information on the progress of Project Titan to make the headlines in the coming weeks.
Google News