Porsche to Sponsor "The Allure of the Automobiles" Exhibition

German carmaker Porsche will be the sponsor of the High Museum of Art exhibition in Atlanta, called "The Allure of the Automobile," bringing pieces of its own history to be showcased there. The carmaker is also celebrating the brand's 60th anniversary of selling cars in the U.S.

The exhibition will run from March 21 to June 20 and will display 18 collector items, belonging to brands such as Bugatti, Duesenberg, Jaguar, Mercedes-Benz, Ferrari, Pierce Arrow, Packard, Cadillac and Tucker.

"The Allure of the Automobile” aims to present its visitors with the contrasts between American and European design, the influence of decorative arts and design and the significant changes in automotive styling and engineering both before and after World War II.

Among these vehicles, Porsche will showcase a 71-year old Porsche, considered to be the precursor to all Porsches—the 1938/39 Porsche Type 64. Other historic cars displayed by Porsche include the 1953 Porsche 550 LeMans coupe, which will be on loan from the private Collier Collection of Porsche in Naples, Florida.

"Our visitors will be surprised to find that today's vehicles come from a legacy of beauty and innovation comparable to the finest decorative arts that may be found in museum collections," Michael E. Shapiro, Director of the High Museum of Art, said in a release.

"This exhibition will showcase the greatest feats of engineering and luxury design from 1930 to 1965,"
added Shapiro, "when cars became synonymous with success, power and wealth. Created for the privileged few, the luxurious, custom-built automobiles embodied speed, style and elegance, and influenced art, architecture, fashion and design."
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