Photo: Porsche
Porsche has once again conquered the first position of JD Power’s APEAL Study.
This is a rather prestigious research performed each year by the J.D. Power Institute. In the case of the APEAL Study, analysts only focus on the level of satisfaction of customers who bought a new car from a particular brand, and they are contacted within 90 days after they have taken delivery of the vehicle.
This year marks the 21st edition of the APEAL Study, and it asked drivers about 77 characteristics in 10 separate categories. The study was performed between November 2015 and February 2016, and owners were asked about how satisfied they were with things like “interior,” “driving dynamics,” and many other things we focus on our road tests.
Over 80,000 owners of new cars were inquired by JD Power for this survey, and over 245 models were evaluated. These models came from 33 manufacturers that have achieved sufficient sales volumes to be eligible for this research, while the cars were split into ten categories.
In the case of this year’s APEAL Study, Porsche ranked first overall, with 877 points out of a maximum of 1,000 possible. The Boxster, Macan, and 911 models achieved the first places in their categories. The iconic 911, which has received a facelift at the end of last year, has been rated the first regarding customer satisfaction in the “Midsize Premium Sporty Car” category.
Meanwhile, the Boxster achieved victory in the “Compact Premium Sporty Car” segment, while the Macan was in the lead of the “Compact Premium SUV” list.
Porsche has achieved the highest overall classification in this customer satisfaction study for the twelfth time in a row in the USA. The German automaker is extremely pleased with this result, and its representatives state that it was their strategy that got them this far.
As Oliver Blume, Chairman of the Executive Board of Porsche AG, explains in a statement, the center of attention for all business units of the company is focused on “the enthusiasm” of their customers. Not only do Porsche products get the highest attention possible, but the company focuses on communication and customer service to achieve results like these.
This year marks the 21st edition of the APEAL Study, and it asked drivers about 77 characteristics in 10 separate categories. The study was performed between November 2015 and February 2016, and owners were asked about how satisfied they were with things like “interior,” “driving dynamics,” and many other things we focus on our road tests.
Over 80,000 owners of new cars were inquired by JD Power for this survey, and over 245 models were evaluated. These models came from 33 manufacturers that have achieved sufficient sales volumes to be eligible for this research, while the cars were split into ten categories.
In the case of this year’s APEAL Study, Porsche ranked first overall, with 877 points out of a maximum of 1,000 possible. The Boxster, Macan, and 911 models achieved the first places in their categories. The iconic 911, which has received a facelift at the end of last year, has been rated the first regarding customer satisfaction in the “Midsize Premium Sporty Car” category.
Meanwhile, the Boxster achieved victory in the “Compact Premium Sporty Car” segment, while the Macan was in the lead of the “Compact Premium SUV” list.
Porsche has achieved the highest overall classification in this customer satisfaction study for the twelfth time in a row in the USA. The German automaker is extremely pleased with this result, and its representatives state that it was their strategy that got them this far.
As Oliver Blume, Chairman of the Executive Board of Porsche AG, explains in a statement, the center of attention for all business units of the company is focused on “the enthusiasm” of their customers. Not only do Porsche products get the highest attention possible, but the company focuses on communication and customer service to achieve results like these.
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