The Porsche badge is pretty much equivalent to owning a money printing press. The German company is pretty much the most profitable in the European auto industry, marking up 18% on average. With demand through the roof in China and the US, the automaker is considering another volume car.
The rumored sub-Panamera sports sedan, nicknamed the Pajun, was reportedly canceled until a report emerged today. Porsche boss Matthias Muller reportedly said an upscale rival for the BMW 5 Series or Mercedes E-Class is still being considered.
Muller says the Pajun is "a difficult decision, because Porsche has just taken a huge step getting into the Macan market — not just developing the car but doubling the factory capacity, including the body shop and paint shop. It has been a huge effort for the whole company."
This basically means that if sales are as good Porsche thinks they are going to be for the Macan, a Pajun is still possible some time in the not-too-distant future. Like the Macan, the Pajun would probably share its engines and platform to some degree with Audi models.
Source: autocar.co.uk
Muller says the Pajun is "a difficult decision, because Porsche has just taken a huge step getting into the Macan market — not just developing the car but doubling the factory capacity, including the body shop and paint shop. It has been a huge effort for the whole company."
This basically means that if sales are as good Porsche thinks they are going to be for the Macan, a Pajun is still possible some time in the not-too-distant future. Like the Macan, the Pajun would probably share its engines and platform to some degree with Audi models.
Source: autocar.co.uk