Photo: Catalin Garmacea
Ever wondered what has recently determined Porsche to come up with mass sales-supporting measures, such as the introduction of the four-cylinder turbo Macan on all its markets? With over 80,000 units of the Macan delivered last year, a move that led Porsche to a record 2015, the answer is obvious.
Zuffenhausen released a statement earlier this week, letting us know its profit saw a 25 percent boost last year. Porsche's operating profit jumped to €3.4 billion ($3.78 billion), while revenue also surged 25 percent to €21.5 billion ($23.97 billion).
As for the sales, the increase sits at 19 percent, with Porsche pushing 225,000 cars across the world. The Cayenne and the Macan convinced 68% of the customers last year. And with the Macan hitting the 80,000 units sales milestone, this means Porsche's sporty crossover has managed to outsell the 911, Cayman, Boxster and Panamera combined.
When it comes to Porsche's two-door offerings, the limited sales are self-explanatory, but, for example, it's enough to notice the hefty price difference between similar Cayenne and Panamera models to understand why high ground clearance isn't the only decision factor here.
As for Porsche's map of the world, China has kept its leading market status, accounting for over 58,000 units, while the 52,000 cars sold in the US make it a close second.
The financial performance does mean Porsche reached its annual sales goal of 200,000 cars three years earlier than planned, and yet we must keep in mind this is more like endurance motorsports rather than drag racing.
The new CEO, Oliver Blume, explained the increase is "extraordinary even by Porsche standards." At the same time, CFO Lutz Meschke warned investors, explaining that while the 2016 revenue and profit will continue to follow the ascending trend, the automaker's investments linked to the development of the Mission E, its first EV, mean caution is required when making estimates. Porsche's operating profit rose to 15 percent last year, with a target of 16 percent having been set for 2016.
Despite demand in China reducing, Porsche's 2016 sales (January and February) grew by 14 percent compared to the 2015 results.
Since Porsche is the only mass-selling brand of the VW Group that has remained largely unaffected by the Dieselgate saga, Zuffenhausen will now be a strong pillar in VW's recovery.
Sportscar sales being trumped by crossover appeal shouldn't worry you. For one thing, Porsche is well on track when it comes to making its go-fast offerings as attractive as ever. It's enough to analyze the latest Neunelfer derivative, the 911 R, to understand that. The R was built to address the lack of a manual in the GT3 and GT3 RS, and despite relying mostly on goodies for the 911 line-up parts bin, this is the most expensive coupe of the line-up. And for good reason.
As for the sales, the increase sits at 19 percent, with Porsche pushing 225,000 cars across the world. The Cayenne and the Macan convinced 68% of the customers last year. And with the Macan hitting the 80,000 units sales milestone, this means Porsche's sporty crossover has managed to outsell the 911, Cayman, Boxster and Panamera combined.
When it comes to Porsche's two-door offerings, the limited sales are self-explanatory, but, for example, it's enough to notice the hefty price difference between similar Cayenne and Panamera models to understand why high ground clearance isn't the only decision factor here.
As for Porsche's map of the world, China has kept its leading market status, accounting for over 58,000 units, while the 52,000 cars sold in the US make it a close second.
The financial performance does mean Porsche reached its annual sales goal of 200,000 cars three years earlier than planned, and yet we must keep in mind this is more like endurance motorsports rather than drag racing.
The new CEO, Oliver Blume, explained the increase is "extraordinary even by Porsche standards." At the same time, CFO Lutz Meschke warned investors, explaining that while the 2016 revenue and profit will continue to follow the ascending trend, the automaker's investments linked to the development of the Mission E, its first EV, mean caution is required when making estimates. Porsche's operating profit rose to 15 percent last year, with a target of 16 percent having been set for 2016.
Despite demand in China reducing, Porsche's 2016 sales (January and February) grew by 14 percent compared to the 2015 results.
Since Porsche is the only mass-selling brand of the VW Group that has remained largely unaffected by the Dieselgate saga, Zuffenhausen will now be a strong pillar in VW's recovery.
Sportscar sales being trumped by crossover appeal shouldn't worry you. For one thing, Porsche is well on track when it comes to making its go-fast offerings as attractive as ever. It's enough to analyze the latest Neunelfer derivative, the 911 R, to understand that. The R was built to address the lack of a manual in the GT3 and GT3 RS, and despite relying mostly on goodies for the 911 line-up parts bin, this is the most expensive coupe of the line-up. And for good reason.
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