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Porsche Launches a Multi Sensory Shop in Manhattan

The luxury German auto maker has recently announced the official unveiling of a three-week multi sensory pop up shop in Manhattan, New York. Called the Sound of Porsche, car enthusiasts will have the opportunity to combine their passion for music with the exclusive care of the brand for design.
Porsche's Pop Up in Manhattan 9 photos
Photo: Porsche
Porsche's Multi Sensory Pop Up in ManhattanPorsche's Multi Sensory Pop Up in ManhattanPorsche's Multi Sensory Pop Up in ManhattanPorsche's Multi Sensory Pop Up in ManhattanPorsche's Multi Sensory Pop Up in ManhattanPorsche's Multi Sensory Pop Up in ManhattanPorsche's Multi Sensory Pop Up in ManhattanPorsche's Multi Sensory Pop Up in Manhattan
No, it’s not the Simon and Garfunkel super hit Sound of Silence, but we’re pretty sure Porsche counted on that resemblance the moment they figured the name of the three-week (experimental?) experience. What are we looking at? At yet another day in the mysterious world of marketing. Officially, it’s called The Porsche Brand Pop Up in New York City, a little shop that was unveiled on Monday.

In just a couple of words, we’re looking at a record store where Porsche’s fans can combine passion for sound and creativity with their desire to drive the brand’s beautiful cars. “Visitors are immersed in displays of the innovative performance and design that defines Porsche’s senses”.

The event space is divided into three areas, The Sound Lab Virtual Drive Experience powered by Bose, The Media Station, and The Design Corner. Visitors can also shop at the on-site Porsche Drivers Selection store. If you ask us, the Pop Up shop is worth seeing especially for the iconic Porsche 911 Carrera 4S Coupe which folks can find at the Sound Lab.

According to Porsche’s press release, visitors experience the 911 through sound and visual mapping, selecting a metropolitan melody (urban drive), country cadence (mountain pass) or racing rhythm (the Nurburgring). Then, the Media Stations through the experience center, introduce guests to a custom record/playlist created by the company.

Lastly, The Design Corner area serves as a “blank canvas” where visitors can draw what the sound of Porsche means to them then upload their designs to social media using a special hashtag. Consumer-generated designs are featured in the space, and the winner of the best design will receive a trip to the Porsche Museum in Stuttgart, Germany.
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