Porsche Has 32,000 Applications for the Taycan, Ready to Ramp Up Production

When it finally unveiled the Taycan, four years after the Mission E concept it is based on was first shown, Porsche instantly knew it has a winner on its hands. The car sparked immediate reactions, overwhelmingly positive ones, that proved the Germans are on the right path.
2020 Porsche Taycan 28 photos
Photo: Porsche
The general feeling that the Taycan will perform great is backed by solid numbers and math, too. For the first year of production, Porsche initially planned to make 20,000 units, but given the much larger interest, things could change.

Andreas Haffner, Porsche’s head of Human Resources and Social Affairs, said this week there are now over 32,000 applications for the Taycan, and even if probably not all of them will turn into orders, this is a clear sign of how “great the interest is in shaping the future of the sports car.”

With that in mind, and given the fact the planned 1,500 new positions for Taycan production will be completed in the coming days, Porsche says an additional 500 people are to be hired next year at the Zuffenhausen facility.

“With the Taycan, we are showing that e-mobility is by no means a job killer. Rather, we are underlining its future viability, especially in the sports car segment,” said the German executive in a statement.

Sure, the car comes at a hefty price – the Taycan starts at around 50K more than the top-of-the-range Model S – but performances are there to match and even surpass: 625 ps (even more with overboost and launch control), an acceleration time of 3.2 seconds, and 450 km (280 miles) of range.

All things considered, Porsche seems to have held off the launch of its first electric car until the perfect moment. Tesla spent years softening up public perception about this type of cars, others helped EVs really take off, and now Porsche swoops in for the kill.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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