Photo: Porsche
When naming a new car model car companies usually go for one of two approaches: they either choose numbers and abstract concepts or use words, real or made-up. Very few, however, take the time to explain how a given name was chosen.
For Porsche, the newest nameplate to the stables is the Taycan, the electric car which we’ll get to see on the roads toward the end of next year. Initially developed under the Mission E name, the model got renamed to Taycan this June.
In a statement we will probably be forever grateful, Porsche revealed on Monday how it came to choose this name and detailed how painstaking of a process baptizing a new product is.
Porsche says the team tasked with selecting the name for the electric car took a year and a half to complete their work.
Why? Well, first there’s the creative side of the naming process. For this, an undisclosed number of people worked on finding a name that resonates with both the car itself and with the things that make it unique.
This team ended up creating around six hundred naming ideas, which then had to be checked by pairs of native speakers representing twenty-three languages.
At the same time, armies of lawyers sipped through millions of registered trademarks recorded in databases around the world so that Porsche doesn’t violate someone else’s copyrights.
“All aspects of the name determination process are covered: automobile-related, creative, technical, legal, and linguistic,” said Michael Reichert, project manager for the Taycan naming project.
Of the six hundred or so ideas, Porsche chose Taycan because it represents something “lively, impetuous, vigorous, light-footed on long stretches without tiring, and free-spirited.”
The name has been formed by combining two Turkic words: tay, which means spirited young horse and can, which stands for soul.
For a more detailed look at the naming process at Porsche you can have a look at the document attached below.
In a statement we will probably be forever grateful, Porsche revealed on Monday how it came to choose this name and detailed how painstaking of a process baptizing a new product is.
Porsche says the team tasked with selecting the name for the electric car took a year and a half to complete their work.
Why? Well, first there’s the creative side of the naming process. For this, an undisclosed number of people worked on finding a name that resonates with both the car itself and with the things that make it unique.
This team ended up creating around six hundred naming ideas, which then had to be checked by pairs of native speakers representing twenty-three languages.
At the same time, armies of lawyers sipped through millions of registered trademarks recorded in databases around the world so that Porsche doesn’t violate someone else’s copyrights.
“All aspects of the name determination process are covered: automobile-related, creative, technical, legal, and linguistic,” said Michael Reichert, project manager for the Taycan naming project.
Of the six hundred or so ideas, Porsche chose Taycan because it represents something “lively, impetuous, vigorous, light-footed on long stretches without tiring, and free-spirited.”
The name has been formed by combining two Turkic words: tay, which means spirited young horse and can, which stands for soul.
For a more detailed look at the naming process at Porsche you can have a look at the document attached below.
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