Photo: Porsche
The executives at Porsche must have found a whole bunch of four-leafed clovers, because they’ve set a very ambitious sales target - double or nothing by 2015. According to a recent Detroit Bureau report, this offensive is backed by a slew of new models, starting with the 2012 911 that will hit the market next month.
Also, with emerging markets like China and Russia becoming ever more hungry for luxury, it’s obvious they will be targeted as much as possible. The entry level sportscar that slots under the Boxster and the Cajun compact SUV are sure to help there.
However, sales mean nothing without profit, which will still be a major focus for the manufacturer. This means you can be sure to pay an arm and a leg for painted brake calipers and leather globe boxes, even on the cheapest cars. Porsche is targeting a 15% return even on the new sales target, which is huge.
However, sales mean nothing without profit, which will still be a major focus for the manufacturer. This means you can be sure to pay an arm and a leg for painted brake calipers and leather globe boxes, even on the cheapest cars. Porsche is targeting a 15% return even on the new sales target, which is huge.
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