Porsche Design Receives Three iF Awards

There have been three Porsche Design products awarded by the Industry Forum Hannover (iF) jury this year: the P’8810 Reading Tool, the P’1700 Shoe Collection and the P’9522 Mobile Phone. Each product received the iF Product Design Award thanks to their design quality, workmanship, material selection and level of innovation.

“We choose to focus on products inspired by technology with a timeless, functional and purist design,” Juergen Gessler, Porsche Design Group CEO, said in a release.

“It is essential that we do not follow fashion trends and instead design enduring products. Trends come and go – design lasts forever. In keeping with this motto, our aim is to create companions for life. We’re delighted that this philosophy inspires not only us. Since the brand was established in 1972, we have already received more than 100 national and international awards for our products, which we see as a commitment.”

“Professor Ferdinand Alexander Porsche, the founder of the Porsche Design brand and designer of the Porsche 911, firmly believed in functionality,” said Roland Heiler, Managing Director of the Porsche Design Studio in Zell am See (Austria).

“For him, it was only from functionality that a visual aesthetic could be developed, which would be consistent with the functions. We still apply this philosophy today. Porsche Design products do not have any distracting gadgets. They are always authentic and real.”

The Porsche Design product portfolio includes classic men's accessories, a sport and fashion collection as well as electronic products and a men's fragrance range. The products are designed in the Porsche Design Studio in Zell am See, Austria, and sold worldwide through the car maker's own stores, shop-in-shops, high quality department stores and exclusive retail outlets.