Porsche Design Opens 100th Store

Focusing a lot on the expansion strategy lately, the Porsche Design Group increased the number of stores within the last six months, opening its 100th unit  in the world just a few days ago in New Delhi, India.

“In the period October to December 2009 alone we opened 15 new stores around the world,” Juergen Gessler, CEO Porsche Design Group, said in a release. “The opening of our own stores in Düsseldorf and Las Vegas were two very special highlights. We set a further milestone on February 6, 2010, opening our first Porsche Design store in India. The shop is also our 100th store worldwide. This offensive is providing a renewed upturn and greater popularity for the Porsche Design brand.”

In August there were just 81 Porsche Design stores globally, including eleven own stores and 70 franchise and travel retail stores. In September the Porsche Design store in Singapore became the first in a long line of new stores.

It was followed by stores in Dusseldorf (Germany), Las Vegas (USA), São Paulo and Rio de Janeiro (Brazil), Knokke (Belgium), Hong Kong (Hong Kong), Sydney (Australia), Athens and Thessaloniki (Greece), Zagreb (Croatia), Istanbul (Turkey), Beirut (Lebanon), Tokyo (Japan), London (Great Britain) and the Chinese cities of Shenzhen and Ningbo.

“Along with the expansion of our sales structure, our customers can first and foremost look forward to more new product highlights in 2010,”
added Gessler. “Our second fashion collection designed in house and the Black Edition of our award-winning Porsche Design P’9522 mobile phone set the ball rolling.”
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories