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Porsche Design Launches New Perfume

Porsche Design has launched a new perfume called The Essence Summer Ice, just after engineers at the car division finished work on the 911 GT2 RS. Like the most powerful street-legal Porsche of all times, The Essence Summer Ice Perfume comes in a limited edition.

Porsche says the fragrance has a fresh, vibrant and invigorating citrus aromatic woody perfume that combines exacting taste, purity, elegance, simplicity and contrasts.

The composition opens with a stimulating, invigorating freshness – defined by a molecule called arctical, specific to all The Essence fragrances – and a refreshing green-citrus accord of Italian lemon, mandarin, green mint and juniper berry. The radiant and woody fragrant trail of the perfume is magnified by Tunisian neroli and cedar wood notes”, reads the press release.

The actual scent of the new Porsche perfume is not developed by the design branch of the company, but the bottle is. Inspired by a block of ice, the bottle of the new Porsche perfume is made from an opalescent block of glass framed by matt silver stirrup in brushed-aluminum. “Porsche Design remains true to its distinctive and perfectly functional style as well as its use of technically challenging materials. The shape of the bottle refers closely to its function. It has neither a lid nor an annoying bottle top”, Porsche states.

The Porsche Perfume The Essence Summer Ice price and availability will be announced at a later date.

Founded in 1972 by Ferdinand Alexander Porsche, Porsche Design is a luxury brand whose portfolio includes classic men’s accessories, a sports and fashion collection, electronic products as well as a men’s fragrance line. The products are designed in the Porsche Design Studio in Zell am See, Austria and sold around the world in the company’s own stores, shop-in-shops, high end department stores and exclusive specialist retailers.

 
 
 
 
 

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