Porsche Design Debuts Tailor Made Glasses

The German designers have done it again, as they have now launched a unique concept for complete spectacles in the luxury segment. The new Tailor-Made Glasses from Porsche Design come with exclusive frames and innovative high-tech lenses and are available across Germany as of summer 2010.

The tailor-made lenses are adapted to the wearer’s eyes as well as to the frame and have the brand's logo laser-engraved into the lens. The newly launched glasses are available as plastic single-vision and progressive lenses and optionally as colourless, tinted and self-tinting.

“Only with this one-of-a-kind concept are three factors, i.e. the individual parameters of the spectacles wearer, the frame model and the lenses, perfectly harmonised so that the highest optical quality and unsurpassable harmonious aesthetics can be achieved,” a company statement reads. “This is the reason that Porsche Design Tailor-Made Glasses are only available as complete spectacles. ”

The Tailor-Made Glasses come with an antireflection coating developed in a plasma-based process, while the lenses feature a scratch-resistant, water and grease-repellent premium care coating with antistatic properties. “Dirt simply beads and the lenses can be cleaned quickly and easily,” Porsche Design says.

Besides a three-year quality guarantee on the lenses and a one-year lens insurance policy, the Porsche Design Tailor-Made Glasses also come with an exclusive presentation box. “For the retail channel, this means a perfectly thought-out concept that is optimally matched from the idea, continuing with the design and right up to when the spectacles are handed over.”
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