When you’re working on the next commercial for the Porsche Boxter, you’ve got quite a job on your hands, but you also have a lot of material to use as a starting point.
The team at work:
- So let’s see... the sheer speed of Porsches, maybe it’s too much of a cliche to use this in an ad, a comparison with other brands would be weird, what should we build on? Reliability!
- OK, that sounds good, but it may be boring, so we somehow have to mix it with something else.
A few German feelings and emotions later, the concept behind the video above was created. The clip shows us how the Boxster beats the rain, but we won’t spoil the experience by telling you its exact details, we’ll just leave you hit the “play” button now.
- So let’s see... the sheer speed of Porsches, maybe it’s too much of a cliche to use this in an ad, a comparison with other brands would be weird, what should we build on? Reliability!
- OK, that sounds good, but it may be boring, so we somehow have to mix it with something else.
A few German feelings and emotions later, the concept behind the video above was created. The clip shows us how the Boxster beats the rain, but we won’t spoil the experience by telling you its exact details, we’ll just leave you hit the “play” button now.
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