The brand now has the right to use GRAND-AM marks, logos, images and videos during the 2010 season. The program allows Porsche drivers competing in the Rolex Series GT class to take part in the Porsche Cup, which has a multiple prize fund of over $310,000.
"The GRAND-AM Rolex Sports Car Series is a very important component of our motorsports effort in the United States," said Paul Ritchie, president of Porsche Motorsport North America.
Porsche has won nine Rolex Series manufacturer championships, more than any other automaker. The company secured manufacturer titles in five different Rolex Series Classes, including Daytona Prototype in 2003. The German carmaker registered its 22nd overall victory in the Rolex 24 At Daytona in January.
“Porsche is the winningest manufacturer in Rolex Series history, having claimed its 58th class victory last month in the Bosch Engineering 250 when Ted Ballou and Andy Lally co-drove TRG's No. 66 AXA Porsche GT3 at Virginia International Raceway. The manufacturer is also the winningest - both in overall and class victories - in GRAND-AM Continental Tire Sports Car Challenge history, with 42 overall and 59 class wins in the series,” stated the press release.
"Both our 911 race cars and Porsche-powered Daytona Prototypes have found success in the series, and we are very pleased to add this increased marketing component to add to the technical support we already provide our customers," Ritchie added.