Photo: Porsche
As people who didn't live through any real global hardship, we tend to look back at 2020 and think it was the most miserable year of our existence. And to be fair, it was bad.
Given the pandemic's implications on the global economy, it was naturally implied that the automotive industry couldn't escape unscathed. Still, despite the worst predictions, this sector seems to have come out with its head held high, though some wounds can still be seen.
Take Porsche, for example. The German carmaker hasn't been awfully active during last year, with the all-new 911 Turbo S stealing most of the show in terms of new launches. Still, that's not the kind of vehicle to have a significant impact on the brand's overall sales.
Everything considered, Porsche didn't do that bad as it managed to sell 272,162 cars worldwide in 2020. On its own, the figure might not be too relevant, but compare it to the result of the (record) previous year, and you'll see it's a three percent drop.
That's nothing Porsche can't cope with as long as that percentage doesn't linger in the sub-zero zone for much longer. However, things could have been much worse for the Stuttgart-based manufacturer had it not launched the all-electric Taycan just a couple of months before the start of 2020.
The battery-powered sedan proved to be a huge success for Porsche as no fewer than 20,015 people (and probably companies) decided they needed one in their lives over the course of last year. That's a hefty 7.3 percent of the company's total sales, which is definitely not bad for a firstcomer.
Porsche plans to expand its EV portfolio this year with the Cross Turismo version of the Taycan (a sexy-looking station wagon) and an electric Macan SUV. While the former might not turn out to be a strong seller (#savethewagons), the latter is definitely going to match the Taycan's numbers, if not massively overtake them.
This time next year, we might be standing here saying that Porsche isn't 7.3 percent electrified, but 15 percent, and 30 the year after. Slowly but surely, the transition is happening, and even though it might have seemed impossible only a few years ago, not that many people are actually angry about it.
Take Porsche, for example. The German carmaker hasn't been awfully active during last year, with the all-new 911 Turbo S stealing most of the show in terms of new launches. Still, that's not the kind of vehicle to have a significant impact on the brand's overall sales.
Everything considered, Porsche didn't do that bad as it managed to sell 272,162 cars worldwide in 2020. On its own, the figure might not be too relevant, but compare it to the result of the (record) previous year, and you'll see it's a three percent drop.
That's nothing Porsche can't cope with as long as that percentage doesn't linger in the sub-zero zone for much longer. However, things could have been much worse for the Stuttgart-based manufacturer had it not launched the all-electric Taycan just a couple of months before the start of 2020.
The battery-powered sedan proved to be a huge success for Porsche as no fewer than 20,015 people (and probably companies) decided they needed one in their lives over the course of last year. That's a hefty 7.3 percent of the company's total sales, which is definitely not bad for a firstcomer.
Porsche plans to expand its EV portfolio this year with the Cross Turismo version of the Taycan (a sexy-looking station wagon) and an electric Macan SUV. While the former might not turn out to be a strong seller (#savethewagons), the latter is definitely going to match the Taycan's numbers, if not massively overtake them.
This time next year, we might be standing here saying that Porsche isn't 7.3 percent electrified, but 15 percent, and 30 the year after. Slowly but surely, the transition is happening, and even though it might have seemed impossible only a few years ago, not that many people are actually angry about it.
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