Truth be told, Piaggio does target the younger generation with its products and a more recent example to point that out is the roll-out of the Piaggio 1 electric scooter. It is designed as a practical, agile, and cool two-wheeler for urban mobility. It focuses on being user-friendly, replacing the traditional key with a remote control to start it and Piaggio chose the TikTok platform for the live debut of the scooter.
Back to our surprising collaboration, Bieber is no stranger to Vespas, as he’s been often caught by paparazzi riding them. One of our favorites is his striking yellow Vespa Primavera 50 Sean Wotherspoon, a small body scooter that is the result of a partnership between the Italian manufacturer and famous American streetwear designer Sean Wotherspoon.
But Justin Bieber also catches headlines constantly with his extravagant collection of cars, as he spends ridiculous amounts on his wheelers. His floating Rolls-Royce, Lamborghini Aventador S, Cadillac CTS V Batmobile, are just a few of the beauties you can find in his garage.
As for his collaboration with Piaggio, the Canadian singer stated that he’s always been drawn to this mix of style, grace, and speed and he’s excited to put his spin on the iconic Italian design of Vespa.
Piaggio describes this partnership as a unique project to be unveiled in February 2022, so we’ll keep you in the loop.