Polaris Motorcycles Division Up 107% in Q2 2014

2014 Indian Chief Vintage 1 photo
Photo: Indian Motorcycle
As expected, the re-launch of Indian Motorcycle by Polaris has triggered a massive increase in sales, and some data which surfaced indicates a massive surge in the motorcycle division sales. The sales of Polaris motorcycles went up a whopping 107% in the second quarter of the year, compared to the same period of 2013.
Even though the Q2 2014 sales for heavyweight cruisers and touring bikes in the US has been rather stagnant in comparison to the 2013 figures, the bikes manufactured under Polaris’ umbrella fared exceptionally well, with an increase of around 50%. As Polaris continues to expand the Indian dealerships network, the sales are also expected to increase even more, especially as more and more customers and bike retailers become aware of the new product line-up.

On the other hand, Victory motorcycles sales went down a bit, with the “mid-single digits” percentage attributed to a product recall in the spring. Still, the exports doubled, with the Indian bikes being the main “engine” behind this massive growth as well.

The second quarter of 2014 also saw a 13 percent increase in the domestic sales of off-road vehicles, with the international sales went 19 percent up. In the ORV (Off-Road Vehicle) category, the best-selling machines have been side-by-sides, as they have driven the biggest market share gains both in the US and the abroad markets.

So far it looks like Indian will field the same three-bike line-up in its dealerships, with the 2015 model year Chief Classic, Chief Vintage and Chieftain now available in two-tone liveries, with the first public appearance scheduled for the Sturgis Motorcycle Rally in early August. Fancy seeing how they look? Follow this autoevolution link for a massive high-resolution picture gallery of the 2015 Indian bikes.
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