Polaris Creates New On-Road Division

Polaris Industries Inc. announced today the creation of a new On-Road Vehicles Division, as well as several organizational changes. These changes are suppose to increase Victory Motorcycles’ brand awareness among other on-road products and brands.

“Victory Motorcycles, with its strong brand recognition and customer loyalty, will be one of the major components of our new On-Road Vehicle Division that we’re announcing today,”
said Scott Wine, Chief Executive Officer of Polaris Industries.

“This new division will support our efforts to be the ‘Best in Powersports’ and continue building on our strong on-road brands and global market leadership in this critical space.”

Mark Blackwell’s new role is that of the Vice President of Motorcycles, while Mike Jonikas has been appointed to the position of Vice President of the On-Road Vehicle Division. Steve Menneto has been promoted to the position of General Manager of Victory Motorcycles, and is expected to lead profitable sales growth for this business.

“The Victory Motorcycles brand was essentially built from scratch through tireless work in the past ten years,”
said Bennett Morgan, Chief Operating Officer of Polaris Industries.

“Now, by combining the diverse strengths of Mark, Mike and Steve to further develop our long-term strategies in the On-Road Vehicle Division, we are positioning ourselves for continued growth both in the motorcycle industry and, in the bigger picture, across all segments of the on-road marketplace.”

Victory Motorcycles is a motorcycle manufacturer based in Minnesota, United States, which began production of its vehicles in 1998. Victory's motorcycles are designed to compete directly with Harley and similar American-style motorcycle brands, with V-twin engines and touring, sport-touring, and cruiser configurations.
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