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Plum Crazy 1970 Dodge Challenger R/T Is Why Funky Purple Is Cool on Muscle Cars

For years, American carmaker Dodge has been claiming its Plum Crazy Purple color created a “cult-like following that intensifies with every passing year." On the market for just two years, 1970 and 1971 (and also available on Plymouth and Chrysler cars as In-Violet), the color was fitted on enough cars to still have an impact to this day.
1970 Dodge Challenger R/T 9 photos
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Perhaps the most famous car to be colored Plum Crazy is the Challenger, which proudly displayed it since day one. Most of these funky-colored machines survived to this day, and we must say they look a tad cooler than their more modern cousins, painted the same way only closer to our time– this color is again available through Dodge’s Heritage Color Collection.

Case in point the 1970 Challenger proudly displaying the Plum Crazy in the gallery above. Part of the yet-to-be-rescheduled Mecum Houston auction, it also comes with a matching numbers engine and restored looks.

The purple hood opens to a 440ci (7.2-liters) V8 rated at 375 horsepower. An automatic transmission with Slapstik shifter harnesses all of them and sends them to the 15-inch Rallye wheels wrapped in Goodyear tires. Further back, the interior is on full display thanks to the lowered roof (this is a new power-operated one), revealing features like factory air conditioning, an AM radio, and the color black all around.

This Challenger is listed by Mecum as one of the stars of the sale, but there is no estimate as to how much it is expected to fetch.

The Challenger R/T was available from the first year of the model’s production decades ago as one of the two variants of the new muscle car. Models from that year are seen as rare birds, and as such are very valuable machines. More often than not, cars of this kind have been known to sell for over $1 million at various auctions.

 
 
 
 
 

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