Piaggio MP3 Scooter Sharing Program Extends to Rome

Enjoy Eni sharing program vechicles 1 photo
Piaggio and Enjoy are taking a new, bolder step with their scooter sharing program and expand it to the Italian capital Rome. The program debuted in the spring in the Lombardy "capital" of Milan and achieved a huge success only months after becoming operational.
While Enjoy took 150 Piaggio MP3 three-wheeled scooters to the streets of Milan, things simply doubled up in the country's capital. Piaggio delivered a 300-strong fleet of scooters painted red and ready to start helping reduce the urban congestion in Rome.

The MP3 machines supplied for Enjoy's scooter sharing service are identical to those already in service in Milan, and so are the rental rates in the two cities. The Piaggio three-wheelers come with an electronic limitation that sets the maximum speed at 90 km/h (56 mph), and have a two-up saddle with two helmets in the cargo compartment underneath it.

Single-use head covers can also be found near the helmets, so using the Piaggio MP3 machines in shared mode is also sanitary. parking is free in the dedicated Enjoy garages and in Eni gas stations. The current service area of Enjoy's scooter service in Rome is 52 square kilometers (20 square miles) to keep the machines in the areas with the highest demand. Also, it is expected that the service is upgraded to a bigger fleet, especially after the customers in Rome get acquainted with the benefits of the scooter sharing program.

Speaking of prices, the Piaggio MP3 scooter sharing service costs €0.35 ($0.39) a minute for the first 50 km (31 miles), and €0.35 per kilometer after that limit is reached.

All scooters are equipped with GPS locators, front and rear cameras and a black box that records video and telemetry in case of a road incident, and which also takes care of payment and communication with the Enjoy headquarters. Reservation and finding available MP3 machines is made through a dedicated app.

Can't help wondering how quickly will other crowded cities in Italy and then, Europe, pick up this idea.
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