The vehicles will be available for customers at Europcar's Heathrow car hire, Gatwick car hire and Luton Airport car hire locations. Vehicles are also available from the company's King's Cross location - ideal for travellers arriving on the Eurostar - and at Marble Arch.
It will allow Europcar customers to drive up to 60 miles (100 kilometres) with a fully recharged battery. Initially, the vehicles will be available for one day hire only, in order to ensure they are properly recharged, and can only be returned to the Europcar locations designated for EVs.
"Demand for electric vehicles to rent is really starting to pick up as both businesses and leisure drivers want to make the most of both the environmental and cost advantages. This also reflects our core commitments to sustainable development and technological innovation," stated Ken McCall, Managing Director, Europcar Group UK.
In addition to adding a section dedicated to eco-friendly cars, specific information is available on CO2 emissions for all models of its rental car fleet. The European energy rating system from A to G is given with the description of each vehicle, the greenest of which is labelled "eco-friendly".
"Our goal is to give our customers the widest possible choice," concluded Ken McCall. "That includes giving them access to the new generation of electric vehicles. Ideal for short city journeys we anticipate these will be immensely popular with many of our business customers who will really relish the cost savings they offer."