Peugeot Increasing 2008 Production, Carlos Tavares to Lead the Lion

Peugeot 2008 1 photo
Photo: Peugeot
Peugeot is proving once again that small is beautiful, especially if it's been designed in the spirit of lightness and minimalist interior design. After registering tremendous success with the new 208, the 2008 is now the main focus of our attention. The smallest crossover made by this company is also proving the most successful. After announcing that 100,000 orders had been received since launch, the French now say they can't keep up with demand and have to increase production.
Thus, the factory in Mulhouse where the 2008 is made will have to find a way to honor the 20,000 additional orders Peugeot has received recently. However, the company believes the existing workforce is sufficient to increase production and is not hiring new people. Instead, a new half night shift will be filled in by the existing workforce moved from a half shift that's currently making the C4 and DS4, demand for which has not been stellar.

Could the 2008 mark a turning point for Peugeot? Last year, the French car company and its sister brand Citroen dropped their market share in Europe to 10.9% fro 11.7 at the end of 2012. A restructuring plan meant to stability their losses has seen thousands of their employees laid off.

In an unrelated but very important story, PSA has a new man at its helm, none other than Carlos Tavares who left Renault is search of higher position. His new job will be to revive Europe's second largest carmaker. The French also announced that Phillipe Varin – the man Tavares replaces – will serve as Group temporary advisor.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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