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Peugeot Builds One Millionth 308

Some of you might have noticed we’re only fans of French cars when they are as good as the Renault Megane RS, or as nice to look at as the DS3. The Peugeot 308 definitely doesn’t fit that description, but that doesn’t mean that other people won’t buy it.
The French carmaker today announced that the 308 model that’s been on the market ever since the autumn of 2007 has reached a very important production milestone, one with six zeros. Yes, over a million of them have been made by the time you read this article. The car to have the honor of standing out ahead of the other 999,999 is a 1.6 e-HDi car emitting just 98 g/km CO2 – rolled off the production lines in Sochaux.

Its 1.6 HDi FAP Euro 5 engine, boasting ground-breaking Stop&Start e-HDi technology with a reversible alternator, feeds through to emissions of 98 g/km CO2, a record for the segment. Lower consumption for urban use, high levels of comfort and transparent operation, the strong points of the e-HDi versions are reflected in orders for the new 308, of which they account for one third.

There are currently three versions of the 308 on the market, with the hatch accounting for 69% of the model's sales and the Touring for 22%, while the 308 CC is last with 9%. Although primarily intended for European markets, the 308 has an international calling being marketed in almost 100 countries. By way of example, Russia and Turkey are the 6th and 10th biggest markets respectively, according the Peugeot.

In April this year, the 308 got a new look that incorporates the Marque's new style codes: the three body shapes (hatch, Touring and CC) have adopted new Xenon headlights with titanium colored mask.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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