Peugeot Bringing 508 and New Concept to Shanghai

In a Porsche-like announcement with a Chinese twist, Peugeot has pledged to launch at least one new model per year there with the clear aim of strengthening its presence on the Asian market. At the 20111 Shanghai Motor Show, the French carmeker will reveal both the 508 destined for the Chinese market and presents its cutting edge concept car, 100% designed in China.

Peugeot considers the 508 an essential model for its success in China, as the model surpassed its sales expectations a month and a half after the European debut. According to the French automaker, the 508 launch is an essential launch for two reasons:
  • Firstly, one 508 saloon in two will be manufactured and sold in China – one vehicle in three of all versions produced – for a provisional annual sales volume of 65 000 units in China for a full year.
  • Secondly, 508 contributes to Peugeot’s global offensive strategy in enhancing both their model range and quality to new levels, in parallel to their recent launch of 3008 in China and their upcoming launch of RCZ on the 20th of this coming May.
Peugeot will also show for the first time ever a concept car that was fully studied and developed by the China Tech Centre in Shanghai. The cutting edge vehicle is a 4x4 crossover equipped with a petrol hybrid powertrain.

“It symbolizes the commitment of Peugeot to continue expanding its range with vehicles that impact both the most significant and profitable segments of the Chinese automobile market,” the company press release states.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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