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Peugeot 308 GT Commercial: Extra Spicy Chili Pepper Soup

Peugeot's 308 compact hatchback is Europe's current car of the year. However, this French model is aimed at the family man who values comfort and style over thrills. The new 308 GT is supposed to be the polar opposite, a hot hatch that will set your pants on fire.
308 GT commercial hot hatch 1 photo
Photo: original image by autoevolution
Among many features, the's a GT switch which when flipped makes the whole interior light up in bright red. That game Peugeot the perfect idea for what it wanted to do as a commercial for the car.

It all starts with a dinner date between the 308 GT owner and a very sexy young woman. He orders the most spicy dish on the menu, which is basically a soup made entirely out of deadly chili peppers. He takes one bite, turns red and runs out to his car.

After that, the guy runs from the date and goes for a drive in his hot hatch, screaming and laughing. It's a bit too French for some people's taste in humor, but we kind of expected that. Peugeot has pretty much changed everything we take for granted on a car. The rev counter turns counterclockwise, the indicator lights are where the fog lights should be and the buttons for the air conditioning are in a submenu.

Don't forget to read past the video, where we've added all the juicy tech details about the new 308 GT.

The 308 GT is more like a warm hatch than a Ford Focus ST rival. Two types of engines are available. The base model is a 1.6-liter turbo petrol from the 208 GTI with 205 hp and 285 Nm, which gets to 100 km/h in 7.5 seconds and costs just over €30,000. The other engine is a 2-liter diesel with just 180 hp and 400 Nm of torque at 2,000 rpm. This is more expensive and slower, taking 8.4 seconds to reach 100 km/h. Why would you buy one? Because it can supposedly do 3.33 l/100 km (70.6 mpg).

The exhaust note is produced by the speakers on both versions of the car though the Drive Sport Pack, which also changed the instrument cluster to red, sharpens the throttle and steering response. Here's what that looks like.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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