Photo: Peugeot
Peugeot took a risks when it made the replacement for the 207 smaller. But the 208’s lighter architecture, better looks and improved economy proved crucial selling points in Britain, where they’ve received 7,500 orders for the supermini model already.
The new 208 went on sale in the UK from June 28th, with a base price of £9.950 (€12.1517) for the basic 1.0-liter three pot petrol engine in 208 3-door Access.
Prices for the model rise to £11,695(€14,282) for the Active trim which adds a touch-screen interface for the driver with Bluetooth connectivity, 15 inch alloy wheels and fog-lights.
“There has been an incredible and positive response to the new 208, illustrated by the initial 7,500 orders. It really has been a tremendous start for the car, as it was also named ‘Best Supermini’ at the Auto Express Awards during the first week of launch. The 208 also obtained five stars from Euro NCAP, certifying its safety credentials, and was the first car in its segment to achieve this following the introduction of more demanding review criteria,”said Morgan Lecoupeur, Marketing Director at Peugeot UK.
Prices for the model rise to £11,695(€14,282) for the Active trim which adds a touch-screen interface for the driver with Bluetooth connectivity, 15 inch alloy wheels and fog-lights.
“There has been an incredible and positive response to the new 208, illustrated by the initial 7,500 orders. It really has been a tremendous start for the car, as it was also named ‘Best Supermini’ at the Auto Express Awards during the first week of launch. The 208 also obtained five stars from Euro NCAP, certifying its safety credentials, and was the first car in its segment to achieve this following the introduction of more demanding review criteria,”said Morgan Lecoupeur, Marketing Director at Peugeot UK.
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