A new Make-A-Wish Foundation campaign has just kicked-off with the help of BIC and Orange Country Choppers (OCC). The 2011 BIC 4 GOOD program is asking Americans to shave their heads in support of the charity, which grants the wishes of children with life-threatening medical conditions.
"America loves the crew from OCC and the folks here at BIC can see why. Clearly they have big hearts, and were excited about going bald for a good cause on national TV. The Make-A-Wish Foundation is a cause close to Paul Sr.'s heart and BIC 4 Good is thrilled to support it this year," stated Jamie Kistner, Senior Brand Manager: Shavers at BIC Consumer Products USA.
The BIC and OCC relationship began when OCC built a custom motorcycle themed after the BIC Flex4 men's razor; the bike was aired on an episode of American Chopper last week.
From February 7, 2011 through June 30, 2011, BIC will make a donation to the Make-A-Wish Foundation for every submission on the BIC 4 GOOD website.
Enthusiasts have to simply upload a video or photo of their newly shaved head, or shave virtually. BIC's donations vary from $400 donated for every video, $40 for a photo and $4 for virtual shaves, with a minimum guaranteed donation of $50,000, up to a maximum of $75,000.
"OCC has a long-standing relationship with the Make-A-Wish Foundation, and we are happy to continue to support them through the BIC 4 GOOD campaign," said Paul Teutul, Sr., founder of Orange County Choppers, "BIC's reputation as a high-quality, reliable brand and the sleek design of their BIC Flex4 razor seemed like natural fit for us."
"It was a great thing to air on TV. Our show is reaching out to 3 million plus people, and everyone gets that message of how good it is to support the Make-A-Wish Foundation, which has always been our number one charity,” Paul Teutul Sr. said.
"America loves the crew from OCC and the folks here at BIC can see why. Clearly they have big hearts, and were excited about going bald for a good cause on national TV. The Make-A-Wish Foundation is a cause close to Paul Sr.'s heart and BIC 4 Good is thrilled to support it this year," stated Jamie Kistner, Senior Brand Manager: Shavers at BIC Consumer Products USA.
The BIC and OCC relationship began when OCC built a custom motorcycle themed after the BIC Flex4 men's razor; the bike was aired on an episode of American Chopper last week.
From February 7, 2011 through June 30, 2011, BIC will make a donation to the Make-A-Wish Foundation for every submission on the BIC 4 GOOD website.
Enthusiasts have to simply upload a video or photo of their newly shaved head, or shave virtually. BIC's donations vary from $400 donated for every video, $40 for a photo and $4 for virtual shaves, with a minimum guaranteed donation of $50,000, up to a maximum of $75,000.
"OCC has a long-standing relationship with the Make-A-Wish Foundation, and we are happy to continue to support them through the BIC 4 GOOD campaign," said Paul Teutul, Sr., founder of Orange County Choppers, "BIC's reputation as a high-quality, reliable brand and the sleek design of their BIC Flex4 razor seemed like natural fit for us."
"It was a great thing to air on TV. Our show is reaching out to 3 million plus people, and everyone gets that message of how good it is to support the Make-A-Wish Foundation, which has always been our number one charity,” Paul Teutul Sr. said.