The bike will be unveiled at the 2011 American Association of Clinical Chemistry and Clinical Lab Expo in Atlanta, on July 24-28, an event titled "Art Meets Innovation." The project will reportedly play a key role in helping Cepheid promote its new products throughout the United States.
"Cepheid is the ideal company for us to work with — they have revolutionary technology, their products are impacting people around the world, and they are the fastest growing company in their industry," said Paul Teutul Jr., Chief Executive Officer of Paul Jr. Designs. "We are excited to be a part of telling their story as they unveil these new products."
Aside from the unveiling at Art Meets Innovation, Discovery Channel will also be filming a two-part episode of the American Chopper: Senior Vs. Junior series, featuring the Cepheid bike build, and which will be aired in the fourth quarter of this year.
"As the leading innovator in the Molecular Diagnostics market, we thought that it would be interesting and exciting to team with the leading innovator in creative design in his particular field through our engagement with Paul Jr. Designs. It's an unexpected but perfect way to highlight our vision, innovation and creativity, associated with our new product offerings to be unveiled at the AACC/ASCLS meeting," said John Bishop, Cepheid's Chief Executive Officer. "We believe these unveilings will truly capture our company and brand like no other before it, along with the additional benefit of the expected halo effect of the Discovery Channel's worldwide reach."