It’s safe to say that Patrick Dempsey and Porsche Design share more than just the same initials. The former is not only an actor and director but also a race car driver and Porsche enthusiast, so naming him as the official brand ambassador for Porsche Design Eyewear was sort of a no-brainer.
This “McDreamy” announcement comes following many years of collaboration between Dempsey and the Porsche brand. The Hollywood star took part in several prestigious racing events, like the 24 Hours of Le Mans, American Le Mans, or the Porsche Supercup, just to name a few. As for some of the cars he’s driven, they include the Porsche 911 RSR, 997 GT3 RSR and the 997 GT3 Cup.
“Porsche has always held a special place in my life. Whether as a race car driver or co-owner of a racing team, the brand radiates a special passion for me and the feeling to strive for top performance, which I always felt connected to. I am very happy to be part of the lifestyle world of Porsche Design outside of motor sport and to represent Porsche Design Eyewear as a brand ambassador in 2021,” said the actor.
Porsche Design Eyewear will showcase four sunglasses and prescription glasses models during this year’s campaign, starting with the new Porsche Design P’8688 A Liquid Titanium model, featuring Vision Drive lens technology – the ones that Dempsey is wearing in these images.
According to the company, these sunglasses are perfect for driving thanks to their Polarized XTR lenses (they feature a high-performance polarization filter and UV400 protection). The lenses also feature a contrast-enhancer that absorbs blue light components better than conventional units, increasing overall color perception, contrast, and glare protection.
As for the frame, it’s made from ultra-light titanium, allowing for a “bold yet minimalistic look.”
“We are proud to partner with Patrick Dempsey, who is not only a world-renowned movie and television star but someone who was born with a passion for motor sport. This is a perfect combination, and it makes him the ideal ambassador for Porsche Design. His authenticity and international fame will help us to further increase visibility for our Eyewear category worldwide and have a positive effect on overall brand awareness,” said Porsche Design boss, Jan Becker.
Sergiu got to experience both American and European car "scenes" at an early age (his father drove a Ford Fiesta XR2 supermini in the 80s). After spending over 15 years at local and international auto publications, he's starting to appreciate comfort behind the wheel more than raw power and acceleration. Full profile
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