Photo: Daimler AG
Now at its second DTM season, German Mercedes-AMG driver Pascal Wehrlein will line up in the 2014 DTM championship behind the wheel of a Mercedes-AMG C-Coupe sporting gooix livery.
Apart from providing a rather memorable attire to the DTM car, the Austrians from gooix are known for manufacturing watches and jewelery, so the marketing partnership with a racing team is not exactly an odd choice considering.
“The gooix brand focuses on freedom, individuality and creativity – these are all values that are crucial in racing and in the DTM. Pascal Wehrlein, our Mercedes junior, belongs to a new, young, dynamic generation that identifies particularly strongly with those values. That makes him the perfect representative for the gooix brand which in its turn as a young company actually also suits Pascal very well. I am certain that he will produce plenty of outstanding highlights for us this season in the gooix Mercedes AMG C-Coupé.” said Toto Wolff the director of Mercedes-Benz Motorsport.
As we mentioned, Pascal Wehrlein is now at its second season in the Deutsche Tourenwagen Meisterschaft (DTM) championship, proving himself as an aspiring junior driver for the three-pointed star motorsport team.
With the first test drive in the gooix Mercedes-AMG C-Coupe taking place today, during the four-day ITS test session at the Hungaroring circuit in Budapest, Pascal Wehrlein probably can't wait to jump into this year's first DTM race, which will take place on May 4th at Hockenheim, in Germany.
Even though the press release mentions that this is a long-term partnership between gooix and Mercedes-AMG, it is not currently known for how many years will the deal between the two companies be held.
“The gooix brand focuses on freedom, individuality and creativity – these are all values that are crucial in racing and in the DTM. Pascal Wehrlein, our Mercedes junior, belongs to a new, young, dynamic generation that identifies particularly strongly with those values. That makes him the perfect representative for the gooix brand which in its turn as a young company actually also suits Pascal very well. I am certain that he will produce plenty of outstanding highlights for us this season in the gooix Mercedes AMG C-Coupé.” said Toto Wolff the director of Mercedes-Benz Motorsport.
As we mentioned, Pascal Wehrlein is now at its second season in the Deutsche Tourenwagen Meisterschaft (DTM) championship, proving himself as an aspiring junior driver for the three-pointed star motorsport team.
With the first test drive in the gooix Mercedes-AMG C-Coupe taking place today, during the four-day ITS test session at the Hungaroring circuit in Budapest, Pascal Wehrlein probably can't wait to jump into this year's first DTM race, which will take place on May 4th at Hockenheim, in Germany.
Even though the press release mentions that this is a long-term partnership between gooix and Mercedes-AMG, it is not currently known for how many years will the deal between the two companies be held.
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