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Paint and Lettering Turn 1951 Chevrolet 3600 Into a Local American Icon

1951 Chevrolet 3600 10 photos
Photo: Hemmings
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In the pickup truck segment, Ford seems to have nailed the recipe and stuck with it since the late years of the 1940s; yes, we're talking about the F-Series. Over at Chevy, things seem to have not been as smooth, so instead of one big happy family, we’ve had a few: Advanced Design, Task Force, C/K.
What the bowtie carmaker did not know back when it was stumbling around trying to find the best design was that each and every one of those families would grow into collectors’ items to a much greater degree than the F-Series, while also fueling an entire aftermarket industry.

It was the Advanced Design that kicked all this into motion. Coming to the world as the company’s first major truck family in the years following the Second World War, it was made between 1947 and 1955 but is still around today in countless forms.

Being an icon of the American post-war working man, this truck here, of the 3600 ¾ ton variety, was chosen to become a running billboard for a New England hardware store chain called Aubuchon. And all it was needed for that were just a few letters thrown on the body and a matching paint job.

The truck is somewhat famous in the region, having taken part in a great number of parades for the past 20 years. It’s in no way modified from stock, apart of course, from the lettering meant to mimic those featured on the shop’s actual delivery trucks.

Powered by a 216-ci (3.5-liter) engine rated back in its day at 92 horsepower and 176 lb-ft (238 Nm) of torque, the truck is still in working order, and it even passed the current Massachusetts inspection.

Looking like it was made to carry stuff for a living and not take people to the mall, the 3600 is currently for sale on Hemmings. With 4 days left in the bidding process at the time of writing, the highest someone is willing to pay is $20,000.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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