When it comes to automotive commercials, there's always a case of the good, the bad and (or) the ugly. There's nothing wrong with throwing a little bit of 'sexy' in there, but that doesn't mean you got yourself a successful ad.
While cars plus women is a brilliant recipe, play your cards wrong and you're the laughing stock of the entire neighborhood (we feel the need to put it softly). The latest Pagani Huayra promo clip is not that bad, but it makes us wonder if selling the ultimate hypercar really needs such a cheesy script.
Put together by Prestige Imports of Miami, who's obviously selling the Italian vehicles in the US, the ad seems like a modern Georges Braque or Pablo Picasso has stumbled upon a new automotive avant-garde art movement, where a roaring supercar mixes with a great dose of poetry and buttock exposure.
"It is the wind that fills our souls". Sure, why not, but we do hope it's not a case of that wind that fills the room when we least expect.
Here's a good idea Ferrari: Why not use some Shim Sham Tap for a LaFerrari commercial?
Ok, maybe we were a bit too harsh… Now watch it and feel free to tell us your opinion, whatever it may be.
Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer. Full profile
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