Opel & Vauxhall to Go Premium

Vauxhall Insignia VXR Sports Tourer 1 photo
Photo: Vauxhall
Opel and Vauxhall are looking to move towards the premium area of the market, as the companies want an improved brand image, which means that they’re planning to develop multiple flagship models.
According to autocar, group CEO Karl-Friedrich Stracke, wants the range to be expanded with such vehicles, but he explained that such a move can’t come until four other model that have already been planed arrive: the Ampera range extender, the Mokka B-segment SUV, the Junior city car, as well as a luxury convertible.

The Insigina’s upmarket move from the Vectra was a successful move and the company wants to build on that. Its primary objective for this plan is to build a range-topping model.

“We also benefit from launching a large crossover, something to fight the BMW X5 and Mercedes ML, and possibly another roadster — a car with a deeper connection into the company than the Opel-Vauxhall VX220 (which everyone knows was a Lotus underneath) and the Opel Speedster that came from the Pontiac Solstice and Saturn Sky,” Stracke was quoted as saying by the aforementioned source.
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About the author: Andrei Tutu
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