Opel Magazine Now on iPad

Unknown to many of us, German auto maker Opel is engaged in more than building and selling cars. As any producer with a trace of self respect, Opel too is trying to be less of an auto maker and more of a way of life.

Opel's Magazine, a collection of text, picture and video material the like of which you find in all other types of similar publication, is getting ready to enter the digital age, with Opel announcing the availability of the magazine, starting this week, as an iPad app.

The first issue of the iPad magazine will be launched to accompany Katie Melua’s tour (Melua is an Opel ambassador) on March 9. Called Opel iMag, the app will offer those who downloaded for free from the iTunes store the possibility of enjoying Melua's latest song, “Walk Lightly on the World,” for free for 48 hours.

Other than that, the iMag offers anything and everything you would expect from a magazine: it comes complete with practical applications (looking for a dealer or making an appointment for a test drive), connections to Twitter and Facebook and facts about Opel's Ampera plug-in hybrid vehicle. The users of the app can page through texts with the touch function or blow up pictures and graphics.

“The Opel iMag gives readers added value. We engage them interactively with the magazine. The future belongs more and more to digital media and Opel is a trendsetter in this area too,” said Alain Visser, Opel vice president Sales, Marketing and Aftersales.