Opel Adam Won’t Be Coming to the United States as a Buick

Opel Adam Rocks 17 photos
Photo: Opel
Opel AdamOpel AdamOpel AdamOpel AdamOpel AdamOpel AdamOpel AdamOpel Adam RocksOpel Adam RocksOpel Adam RocksOpel Adam RocksOpel Adam RocksOpel Adam SOpel Adam SOpel Adam SOpel Adam S
Duncan Aldred, the numero uno at Buick, has confirmed that the posh Adam city car won’t make it across the pond as a Buick model. This is rather curious because the Opel Adam was supposed to arrive in the United States of America as a bonafide competitor to the Fiat 500 and the MINI Cooper.
In a story published by Automotive News, the truth is laid out as is - the Adam won’t be sold in the United States because the popularity of small cars has dropped synchronously with the increasing demand for crossovers and sport utility vehicles. In any case, Buick doesn’t know what it will be missing.

The Opel Adam is available as is or in Rocks or S form. The Adam Rocks is an Adam with black plastic cladding and a more muscular stance. The Adam S, on the other hand, is aimed at those who want more horsepower and better handling. Other than the diverse lineup, the Adam is a hot seller. 55,278 units were sold in calendar year 2015, which isn’t too shabby for a nameplate that doesn’t have the timeless attractiveness of the Fiat 500 and MINI Cooper.

But is the glass half empty or half full? The U.S. won’t get the Adam, but Duncan Aldred didn’t rule out the possibility of a flagship model. Provided that Buick finds a viable business case for the Avenir and Avista concept cars, the General Motors-owned brand will add another model to its portfolio in the guise of a four-door sedan or a two-door coupe. If the sedan gets the green light, the model will ride on the GM Omega platform employed by the Cadillac CT6.

If it’s the Avista that will get the go-ahead for production, the model would be underpinned by the GM Alpha platform. Yes, that platform that helped the sixth-generation Chevrolet Camaro shed more than 200 pounds (91 kilograms) over the fifth generation. On an ending note, I sure hope Duncan understands that the Cascada is a sales disaster in the making and the Enclave predates the Old Testament. C'mon Buick, do something exciting for once, will you?
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories