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OnStar Hits the Jackpot with FMV Mirror

Say what you will, but if there's one good thing going for GM these days, that's OnStar. The telematics service provider is doing wonders for its subscribers, whether you call that wonder automatic crash response or turn-by-turn navigation.

After somebody with enough brains knocked some sense into GM's and OnStar's executives, the company opened the floodgates to a huge potential market a few months back, when it decided to offer its services not only on GM-manufactured vehicles, but on all the cars your imagination can conceive. In the form of a mirror.

To begin selling later this summer, the FMV mirror (short for ‘For My Vehicle’), the gadget has already drawn its fair share of enthusiasts. On the Vehicle Selector mini-website (a page which tells you whether your car is compatible with FMV), OnStar already recorded 10,000 hits in the first 24 hours of availability.

“Since we announced OnStar FMV, consumers have been very interested in whether or not they can get it for their vehicle. Now they only have to visit OnStar.com and there’s a simple tool they can use to find out, and they can even sign up to receive updates on when OnStar FMV will be available in their area,” said Sam Mancuso, chief marketing officer, OnStar.

Of course, owning an FMV mirror comes with a few strings attached. The mirror itself will sell for $299, with an extra $100 to be paid for the installation. However, the device will be useless (except from the reflecting objects part) without the services offered by OnStar. These will be available starting at $18.95 a month or $199 a year and they include Automatic Crash Response, Turn-by-Turn navigation and Stolen Vehicle Location Assistance.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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