Photo: Ford
Those apocalyptic books that people who believe in lizard men would have you believe that globalization is a bad thing. But it isn’t really, when you consider that making cars that fit the big picture is a far better idea than catering to limited geographical markets. Ford knows this and their recent efforts with the Fusion, Escape, Ka, Focus and Fiesta have proven they can build cars that make sense in America as well as Europe or Australia.
The original plan that the Blue Oval had under the “One Ford” guideline was for all their global platform to be limited to 11 by the end of 2014. However, Jim Farley, their marketing and sales chief, has revealed a new target - a total of nine platforms worldwide by the end of 2013.
Of course, this doesn’t cover some of the more market oriented vehicles, but it will be enough for 85% of all Fords sold globally.
"We're bringing global scale to the different markets, whereas most of our competitors are using regional," Farley said at the Automotive News World Congress, according to The Detroit News.
Of course, this doesn’t cover some of the more market oriented vehicles, but it will be enough for 85% of all Fords sold globally.
"We're bringing global scale to the different markets, whereas most of our competitors are using regional," Farley said at the Automotive News World Congress, according to The Detroit News.
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