Photo: JCB
Famous construction company JCB wanted to do something special for the guys working with their dozers and excavators. Something that only they would like... and not their wives. And so, the company put together a very special calendar for 2013, featuring some of brightest starts o the British modeling industry.
The combination between powerful construction equipment and fragile beauty is quite spectacular, especially since the girls are clad in JCB’s unique shade of yellow.
The concept developed by George Bamford and the JCB DesignWorks creative team, features unique garments created through the study of fluid dynamics. A team made up of of digital artist Stuart Reeves, art director Steve Brazier and George compose the images over a period of 12 months.
"I have been fascinated by the possibilities of fluid on fashion, taking the colourful hues we take for granted on vehicles and moulding them to the human form. The results are fantastic! Beautiful models wrapped sumptuously in swirls of rich JCB yellow, displaying a dynamic female confidence in a striking factory setting. An exquisite combination!" said photographer George Bamfort.
Editor’s note: This is like a page of Zoo magazine, isn’t it! Just what the construction worker wants.
The concept developed by George Bamford and the JCB DesignWorks creative team, features unique garments created through the study of fluid dynamics. A team made up of of digital artist Stuart Reeves, art director Steve Brazier and George compose the images over a period of 12 months.
"I have been fascinated by the possibilities of fluid on fashion, taking the colourful hues we take for granted on vehicles and moulding them to the human form. The results are fantastic! Beautiful models wrapped sumptuously in swirls of rich JCB yellow, displaying a dynamic female confidence in a striking factory setting. An exquisite combination!" said photographer George Bamfort.
Editor’s note: This is like a page of Zoo magazine, isn’t it! Just what the construction worker wants.
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